The way out
Line extension – The name note 7 is dead and buried, they should forget. It is fair to say that they had done the right thing by halting the product entirely. No one will have confidence in that particular name again but they can still extend the note line just like they did, when they introduced the note edge. They must keep the number 7 far away from it if they will succeed.
Accessories – Samsung has lost over 3million USD in the past 1 month, the figures keep rising. The company needs to make money, so they should pump up advertisement of the accessories that has worked well for them n time past, the fast chargers, the Samsung gear, Samsung level etc. should be put in the faces of people to make sure that they regain the confidence and stay relevant in the heart of the customers. The accessories, if marketed well will make sure the negative media do not take roots in the customers mind by showing the users how good Samsung products can be.
They should lunch a new product – They have other lines that are yet to the lunched this year. The Samsung s8, that should be a hit, but I think Samsung should focus on the tablet market. The last Samsung tablet was the tab note 10.1 which was lunch in 2014. The tab is so good that 2 years on it still can match the newest tablet in the market. It is time for them to throw the new tablet into the market. leverage on its name and get this negative image behind them
They should sacrifice a name – This suggestion is dicey but it works. Everyone wants someone to blame, thus far Samsung has taken full responsibility but everyone is waiting for heads to roll. Someone was in charge of quality control, 1,000 bad phones out of every 1million is a small number yes, but it’s large enough to kill a product. Someone should be held responsible. Samsung needs to put someone up to take the fall, which is one of the ways the people can regain confidence in the brand again. This particular method is used in football a lot, when managers are sacked for the teams bad performance.
These is our take on the ways Samsung can rise out of the dirty that the note 7 has heap on them.
