Not too long ago, Microsoft started pushing intrusive notifications alerting users that Google Chrome drained their device's battery life faster than the Microsoft Edge browser. In fact, Microsoft said that Edge was the best browser for battery life, but it didn't stop there.
Windows Tips
Earlier this month, Microsoft started a blatant Windows 10 promotion that urged Google Chrome users to switch to Microsoft Edge. Microsoft served these suggestions as Windows Tips notifications, but instead of getting tips on how to navigate the OS or use various features, Chrome users got Edge ads that Microsoft denied were ads.Microsoft is now at it again, introducing a new Windows tip that now informs Chrome and Firefox users that Edge is safer. According to the pop-up, Edge can fend off 21 percent more socially engineered malware compared to its rivals, VentureBeat reports.
The new
notification tip appears just above the Edge task bar icon and aims
to convince more Windows 10 users to rely on Edge for their browsing
needs. Still, Microsoft allows users to opt out of such
notifications, at least in theory.
To turn this
feature off, head over to Settings > System > Notifications and
toggle off "Get tips, tricks and suggestions as you use
Windows."
If this
doesn't work, however, it wouldn't be the first time. There have been
cases before when users disabled various Windows
10 features only to see Microsoft continue its aggressive
push, ignoring their settings.Microsoft Edge Push
Microsoft Edge is not among the most popular browsers currently in use, and not for lack of trying. Microsoft has constantly struggled to improve its browser and appeal to more users, promising to keep hackers at bay, preserve battery life and more, to no avail.
Other browsers
such as Google Chrome, Mozilla Firefox and Opera are still leading
the charge and it remains to be seen whether this new Edge promotion
will work out in its favor or in its detriment. Users tend to get
frustrated by intrusive ads and aggressive promotions, so the end
result could be opposite of what Microsoft's hoping for.
Have you tried
out Microsoft Edge? If not, would such an ad promoting it as the
safer option convince you to switch from Chrome or Firefox to Edge?
Let us know in the comment section below
